Privacy Statement

A partnership in trust

When Optiwire set out to create an online shop selling high-quality items at low-prices, we knew we couldn’t do it without the help of some very important partners - you, our customers. Whether you’re ordering goods online through the Optiwire website, picking up your products at our office or assembling your purchases at home - we’re working together to help you create a better everyday life at a price everyone can afford. Optiwire is based on a partnership with our customers. Without you, Optiwire could not exist.


This partnership extends to the way we handle your personal information. Just as shopping at Optiwire is a co-operative experience, Optiwire makes a point of working with our customers when it comes to their privacy. This Privacy Notice is our way of telling you what information we collect, how we use it, who we will disclose it to and how you can access, change and remove your information.


Help us build a better Optiwire 

In order to create a better Optiwire, we need your help. You can help by providing us with various kinds of information to help Optiwire serve you better, and ultimately improve Optiwire for everyone. Below you’ll find an explanation of some of the reasons we request information from you, as well as some details about how we obtain and use that information.


Where we collect your personal information:



If you ask us to mail you an Optiwire catalogue, we need your name and address. We also ask for your telephone number and email address in case there are any problems with delivery. You also have the option of providing us with additional information about products that interest you and other lifestyle information. Why do we ask for this additional information? It helps us learn about the people who shop at Optiwire so we can better tailor our products, stores and website to you. Of course, providing this additional information is purely optional.



When you make a purchase through our website, you will need to give us your credit or debit card number and your name, address, telephone number and email address. This information is necessary in order to process your payment and make delivery of your goods.


Customer service

In order for a customer service representative to respond to your questions or concerns, we may need personal information like your name, address and telephone number. This information is used to answer your questions as completely and thoroughly as possible.


Special offers, promotions, coupons and warranties

When you register for or redeem Optiwire special offers, discount coupons or other promotions, we may ask for personal information in order to note the success of our promotions for future offers. You may also provide such information when you fill out a warranty card about a product you purchased from Optiwire. Or you may provide us with information such as product preferences, reasons for purchasing a product, or family and lifestyle information to help us learn more about your shopping preferences.


No matter what we collect your personal information for, we promise only to use it in the ways set out in this Privacy Notice. By providing us with your personal information, you consent to us processing this information in one or more of the ways described in this Privacy Notice.


Information that we collect automatically:

Optiwire use technology commonly called “cookies” to manage our website and to ensure that it can carry out the functions that you expect when you visit. Cookies are small files sent by us to your computer which we can refer to later, they can be in the form of session or persistent cookies and may use different technologies such as JavaScript or Flash. Cookies help us make your experience of using our website smooth and as relevant to you as possible. They show us what you and other users do on our website, which helps us make the whole experience better for everyone. You will find more information on how we use cookies we use



There are different types of cookie in use:

  • Strictly necessary cookies are used to enable the services you have requested such as online checkout retrieval of your Optiwire profile information.
  • Performance cookies collect anonymous information on which pages you visit, this can tell us which products are most popular and how customers move through our website.
  • Functional cookies are used to remember choices that you made and thereby further enhance your experience. For example, if you tell us which store you prefer and that you don’t like to be contacted via SMS we will remember.
  • Targeting cookies allow you to share information and send information to other websites that may be relevant to you.

We may access cookies stored on your computer when you visit our site in future or when you open an email from us.

If you want to delete any cookies that are already on your computer, please refer to your browser manufacturer’s instructions by clicking “Help” in your browser menu. Please note that by deleting our cookies or disabling future cookies you may not be able to access or use certain areas or features of our site


What we will do with your information:

What you share with Optiwire stays with Optiwire. We hate spam just as much as you do. So we promise never to sell your information to any unconnected third parties.


On occasion, we do need to hire other companies to help us provide some services. In some of these cases we may need to share information that these companies need, in order to provide services to us and ultimately to you. For example, a delivery service will need to know your name and address in order to deliver your goods to you. Other services provided by different companies may include providing marketing assistance, processing credit/debit card payments and providing customer services. We'll limit the information we give them, and they will only have access to your information for the purposes of performing such functions. They are strictly monitored by Optiwire in order to make certain our customers' privacy is always protected.


If you are providing a delivery name and address which is not your own you must have that person's permission to give us their personal information and for us to use it for the purposes specified, by providing it you are saying you have their permission.


N.B. the transfer of financial data is always via a secure network.


At times, some information may be transferred to Optiwire partners  in other countries but we always maintain administrative, technical and physical safeguards to protect against unauthorized disclosure, use, alteration and destruction of the information in our possession.


We may disclose your personal information in order to comply with a legal or regulatory obligation, such as a request by the police. We may also transfer your data in the event that our business (or part of it) is sold, and the purchaser needs the data to carry on providing services.



We may contact you for marketing purposes, which may include messages via telephone, SMS or email. We will only do so if you provide us with your mobile phone number or email address and agree that we may communicate with you in this way.


We'll make sure that we only send you messages that we think will be of interest to you – for instance the dates of our in-store and online sales, details of special offers or information about new products and services. You can decide to opt-out of these types of marketing messages at any time by changing the settings in your Profile, or by following the unsubscribe link at the bottom of an email.


Storing your information and keeping it up to date:


Out of sight, but never out of reach

When you share your personal information with Optiwire, you will always have access to this information. Where you store a "Profile" on the site, you can amend the details stored in your account yourself. Alternatively, you can update, change or remove any information at any time by calling, writing or emailing us using one of the options provided below.


If you want to find out what information Optiwire holds about you, please write to our Data Protection Officer at the postal address given below. We may charge you a small fee, which will not exceed €6.35, for providing this information.


Keeping it safe

We are committed to providing appropriate security controls to protect your personal information against foreseeable hazards. Making sure that your information is secure is very important to Optiwire.


We use certified and trusted security technology to encrypt all personal information which you submit through our site, including card numbers, address and other information. We encrypt this information using SSL technology which allows it to be transmitted securely over the Internet without anyone else having access to it.


Change of address? Change of heart? Let us know

If you would like us to update your contact information, remove your name from our mailing list, or if you have any questions about Optiwire’s privacy policies or your personal information, please don’t hesitate to contact us.


Call Optiwire Customer Services on 059 919 3286.


Write to us at:


62 Bullock Park,

Green Road, Carlow,

Co. Carlow,



We will respond to your questions or concerns as quickly as possible.


Occasionally, we may decide to change this Privacy Notice so we suggest that you review it periodically so you are aware of any changes.